FAE BEAUTY

FAE Beauty, which stands for Free And Equal Beauty creates and conceptualises beauty products for everyone. 


FAE is a brand that cares deeply about inclusivity - a thought process that has been adopted by companies around the world but remains side-lined in the Indian beauty space. Inclusivity is engrained in the brand’s DNA, and the idea of being inclusive drives key decisions at the company - be it in terms of the shade range of it's products, or the individuals chosen to represent the brand in its campaigns. The company hopes to change the way beauty is perceived in India, and to pull real people into a conversation that has long been reserved for individuals who have fit traditional standards of beauty. 
 

As an intern at FAE, you will be contributing significantly to our mission of making beauty inclusive, and community driven. Your role will be integral to helping us create content that is engaging to our diverse audience, while at the same time informative, and approachable. Furthermore, you will help us to increase awareness about the brand in order to amplify the conversation around inclusivity in the beauty space.

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Content & Copywriting

Duration

8 weeks

Required Skills

Proficient in writing editorial style/blog style content pieces. Please upload samples in your application.

Commencement Date

Flexible 

Stipend

INR 10,000

Your job responsibilities - including but not limited to:

  • Creation of a robust content bank for the FAE Beauty Blog including but not limited to:

    • Developing a holistic content plan that ties into our social media strategy

    • Conceptualizing and executing 2 blog pieces for every week of your internship

  • Assistance with activities contributing to copy writing for the following channels:

    • Instagram

    • Facebook

    • Blog/Website Content

  • PR Outreach and Strategy

    • Assist in creating a robust bank of influencers that are a mission fit across 3-4 different categories

    • Carry out PR outreach and push collaborations with 15-20 influencers each month

Graphic Design

Duration

8 weeks

Required Skills

Photoshop, illustrator, light room. Preferably someone studying Graphic design.

Commencement Date

Flexible 

Stipend

INR 10,000

Your job responsibilities - including but not limited to:

 

  • Creation of a robust content bank for our social media by working closely with the communication and digital teams

    • Create a bank of ideas for social media posts

    • Assist in the execution/design of 2 social media posts for each week of your internship

 

  • Design Infographics

    • Work with the creative team and translate their research/content/blog pieces into digestible infographics – 4 infographics in total

  • Video Content

    • Ideate with the communications and digital teams and use their briefs to create 4 mini animated/video/gif content pieces using currently available FAE assets